英语电子书|Startup CEO: A Field Guide to Scaling Up Your Business, + Website
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书籍英文名:Startup CEO: A Field Guide to Scaling Up Your Business, + Website
书籍作者:Matt Blumberg
书籍简介:A definitive book for any CEO—first time or otherwise—of a high-growth company
While big company CEOs are usually groomed for the job for years, startup CEOs aren’t—and they’re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because “you’re only a first time CEO once.”
Now, more than a decade later, he’s written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg’s experience as a startup CEO and covers a number of issues he’s faced over the dozen years he’s been a CEO.
- Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
- Discusses how to build a company’s human capital by recruiting, hiring, and retaining the very best talent
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