Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation
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书籍英文名: Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation
书籍作者 ：Beausoleil, Angèle M.
书籍简介： This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation.
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