Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
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书籍英文名：Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
书籍作者：Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
书籍简介：Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you’ll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.
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