英语电子书|Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
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书籍英文名：Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
书籍作者：Janis Teruggi Page
书籍简介：Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award
How can public relations play a more active role in the betterment of society?
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.
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