Branded Content: The Fateful Merging of Media and Marketing
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书籍英文名: Branded Content: The Fateful Merging of Media and Marketing
书籍作者 ：Jonathan Hardy
书籍简介：This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
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