英文电子书|Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

英文电子书|Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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书籍英文名：Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale 

书籍作者：Paul Smith, Mike Weinberg

书籍简介：”If you’re serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you.” — Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified.Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

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