The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
书籍英文名：The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
书籍作者：Dan S. Kennedy
书籍简介：A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:The twelve best headline formulasStrategies for building a customer baseSales letters for Web sites and online use This guide teaches you a step-by-step system for writing sales letters any business can use–designed by the most successful and highly paid professional direct-response copywriter in the country.