Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
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书籍英文名：Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
书籍作者：Keith Quesenberry
书籍简介： Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it’s a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.
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