25 Need-to-Know MBA Models

25 Need-to-Know MBA Models

25 Need-to-Know MBA Models

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书籍英文名:25 Need-to-Know MBA Models 

书籍作者:Julian Birkinshaw, Ken Mark

书籍简介:25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. 

  • Want new ways of looking at old problems?
  • Need a range of management decision-making tools at your fingertips?
  • Only want what you need to know, rather than reams of theory?
  • Includes 10 handy dos and don’ts of using MBA models

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

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